Richard Worzel - Futurist - Speaker - Consultant
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Keynote & Workshop Topics
Keynote & Workshop Topics
Media

Telepresence, Telepathy, and Tyranny: The Future Potential of Social Media

Social media represent a technologically advanced set of tools that can be used to the benefit or the detriment of society. These tools allow enhanced communication between diverse sets of people, including friends, acquaintances, and total strangers. This communication can be used frivolously, for fun, and for social interaction, or can be focused towards a desired social objective. It can also be used in a way that can be strangled and manipulated by organizations, corporations, and groups with opposing agendas. Richard Worzel is a strategic planner, best-selling author, and one of today’s leading futurists. In this overview of the future of social media, he covers the potential and perils of social media in social interaction, including the recent unrest in the Middle East and China. Among the topics he covers will be:

• How technology will develop over the next 10-20 years, and what it will allow;

• The emergence of social multimedia, encompassing video, sound, images, and potentially even thoughts and sensations in a kaleidoscope of shared perception and consciousness;

• The choke points of media, being the means of propagation, and how they open the way for governments and other entities to choke, manage, and manipulate social media communications;

• The importance and difficulty of preserving integrity of content and identity in cyberspace, and the dangers of theft and deception; and

• Legal issues in cyberspace, including local laws intended to thwart protest and reveal the identities of protestors to oppressive regimes. Social media are emerging because of twin driving forces: the rapid acceleration of what’s possible through technology, and the emerging awareness of what’s fun, interesting, useful, and desirable among those who apply it.

This overview of the future encompasses these and related issues, and how they will shape future dialog from the trivial to the critical.

Back to the Future? Tomorrow’s Radio & TV

Are television and radio back? After all the promise and hype surrounding the Internet, online advertising, and social media, it turns out that plain, old fashioned broadcast still remains the most direct, most popular passive-consumption media, and one of the few ways of both reaching broad audiences, and routinely reaching targeted demographic and psychographic groups.

Yet, the future is not assured for broadcasters, and both radio and TV are changing, even as the media around it are changing. In this presentation, Richard Worzel, who is a strategic planner and one of today’s leading futurists, discusses the issues that will shape tomorrow’s television, including:

• The continuing fragmentation of audiences;

• The complex relationship between the Internet, broadcast, and downloadable programming;

• How different generations consume and approach different media;

• The future of television, including 3D images;

• How digital media have affected, and will affect, radio; and

• How revenue models will drive media, not headline hype.

This panoramic view of broadcast’s future will not only identify the major issues ahead, but Richard will make available a toolkit of future planning tools to make it easier to tackle, even to capture, the uncertainties ahead for the industry.

Blood in the Water: The Dangers Ahead for Media

Whether we like it or not, the advertising industry and the media that support it are changing, both in underlying techniques, and in the perceptions of the general public. New technologies and emerging developments in mass customization are altering the way we can and must market products and services, and simultaneously engendering fear and suspicion in the minds of consumers. And personal privacy is a minefield through which every marketing and media organization need to navigate if they are going to avoid self-destructing. Futurist and strategic planner Richard Worzel addresses these developments, and gives you a map of tomorrow's landscape, discussing what brands are becoming; how technology is changing what, when, and how we advertise; and how you can avoid the booby traps ahead for New Media, Mainstream Media, marketers and advertisers alike. The future is approaching at full throttle - and those who are unprepared will lose market share and profitability.

The Future of Media

The rise of the Internet, blogging, podcasting, RSS and other new ways of reaching a broad audience (or a focused one) are not replacing traditional media, but rather supplementing them. However, they are also changing the way traditional media operate, and any media organization that ignores these changes is courting disaster. For instance, most media buyers are comfortable with narrowcasting and all its applications, but are probably not prepared for the seismic shifts being caused by the assassin marketing techniques now available through technology. Moreover, they are leaving money on the table by failing to exploit new and old media in combination. This top-down overview of what has, is, and will happen to media by futurist and strategic planner Richard Worzel will outline the changes for which you need to prepare, and forewarn you of how you need to adapt if you are going to succeed in this new environment.

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