Richard Worzel - Futurist - Speaker - Consultant
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Keynote & Workshop Topics
Keynote & Workshop Topics
Pharmaceuticals

Leadership, Innovation, and Sales: How to Colonize the Future

Success is not an accident; it comes from successful leadership. And leadership has many parts, both in terms to how to lead, and in terms of where you should lead your organization into the future. Richard Worzel is a strategic planner and one of today’s leading futurists. In this presentation, he provides two critical elements of leadership for the future of the pharmaceutical industry: What will that future look like? and, How should pharmaceutical companies prepare your leaders to invent the future your company wants? Included in his custom-made presentation will be:

• What the demographics of society mean for pharmaceuticals, the business climate, government regulation, provincial formularies, and pricing;

• How technology is changing the rules of medicine, the pharma industry, and our future life;

• How the global economy will continue to reshape the marketplace, and what effects that will have on the pharma industry;

• What are the fundamental principles of leadership that all leadership techniques must support to be successful;

• Why there is a natural tendency for organizations to undermine their own efforts at innovation, and how to create an innovation organization that underpins your leadership efforts; and

• How innovation techniques can lead to strategic selling that can produce both more successful sales today, and dramatic gains in selling tomorrow.

Your conferees will walk away with an overview of the future, plus a handbook with strategic selling techniques that they can apply immediately.

Strange Days: The Future of Health Care & Pharmaceuticals

Ever since the Human Genome Project showed the value of using computers in medical research, research is starting to move at in silico speeds instead of in vitro speeds. Richard Worzel, best-selling author and Canada’s leading futurist, surveys the health care landscape of the next 25 years, and highlights:

• How health care will change, and why it must;

• How a global medical warning system will gather instant-by-instant reports on the health status of close to 5 billion people, and what the implications for future research and data mining;

• The new kinds of research tools that must be used to deal with data overload that is rising by orders of magnitude every five years or so;

• How drug research will change because of these new tools, and why such tools will force a complete change in the way pharmaceuticals are marketed.

• How the power of the Internet is re-shaping the pharma industry into a demand-pull model instead of a supply-push model.

• What demographics means to drug sales and marketing, and why it will require a new approach to provincial formularies.

Richard compares the advances of the next 25 years with the advances in medicine made over the 150 years from 1860 to today. ‘We will look back on the way we practice health management today, and compare it to the use of leeches and blood-letting of earlier eras,’ he says, ‘And this has major implications for all the players, including governments, patients, pharma companies, and health care practitioners.’

Critical Care: The Future of Local Pharmacies in Today’s Economy

The economic environment we are facing today is dramatically different than any we have experienced in the last decade – and is, in some ways, different from the environment our society has faced in the last 80 years. This means that the ways of responding to it must also be different.

Richard Worzel is a strategic planner, Chartered Financial Analyst, and Canada’s leading futurist. In this presentation, he will provide a road map of the future for the local pharmacy/retailer, which will cover:

• What’s happened to the economy, the financial markets, and the consumer, and what’s going to happen next, including the prospects for different parts of Canada;

• The prospects for 2009 and beyond, with particular emphasis on retailing;

• How the shifts in demographics are going to affect health care in Canada, and how that will affect the role of the local pharmacist;

• Tuning in on what’s going through the minds of your customers, and how to develop new ideas to support and improve your retail prospects in a tough market.

Pharmacies, especially those associated with larger retail outlets, fill a special niche in our society – and one that is, in some ways, one of the most competitive in the economy. Turbulent times are times when market share is up for grabs, and they play to the strengths of those who anticipate the future properly, and plan well for the changes ahead.

The Dangers in Opportunity

The pharmaceutical industry faces challenges when it expected opportunities: the rising demand for pharmaceutical products, diagnostics, and tests has brought a faster rising tide of complaints and threats from consumers and governments. At the same time, research pipelines, which were expected to be overflowing from the boom in genetic research and molecular biology, is increasingly struggling to get product to market. Futurist and strategic planner Richard Worzel assesses the prospects ahead, outlining what drug companies can expect in consumer behavior and demands; policies by governments; and developments both in and outside of the pharmaceutical industry that will affect bottom-line profitability. Along the way, he'll discuss the strategies that successful firms will have to adopt if they are to achieve the levels of profitability that should accompany the undoubted opportunities brought by an aging society, and remarkable new research tools.

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