Richard Worzel - Futurist - Speaker - Consultant
Keynote & Workshop Topics
Keynote & Workshop Topics
Sales & Marketing

The Upgrade Society & the Future of Luxury Automobiles

If we learned anything from the Great Recession and its aftermath, it’s that while it sometimes goes into hiding, money is always around, and the demand for luxury cars tends to persist and rebound faster than for most other kinds of automobiles. But what’s ahead? With continuing economic woes still lingering both at home and in many parts of the world, with new technologies bursting onto the scene, and with a growing interest in alternative fuels and energy sources, the future seems more uncertain than at any time in the recent past. Richard Worzel, a Chartered Financial Analyst, strategic planner, and one of today’s leading futurists, covers this and more in a provocative overview of tomorrow, including:

• The nature and prospects for the Upgrade Society, and how to aim for its heart;

• The coming switch in demographics: Where’s the money going, and how do you play for position?

• The technological surprises ahead, and what they mean for the luxury car market;

• Social media: why it’s not just for college kids any more, how to address it, and where it’s going; and

• What climate change means for the driving experience, alternative propulsion systems, and customer preferences.

You’ll come away not only with a better appreciation for the world of tomorrow, but with a toolkit for coping with, and capturing, the uncertainties of the future.

Strategic Selling & Your Desired Future: How Much Money Do You REALLY Want to Earn?

This workshop will help you learn how to plan according to what your customers are thinking, with tools that can assist in not only spotting new opportunities, but gaining momentum securing ‘customers for life.’ These tools help you first identify major goals and objectives that will kindle excitement in you and your organization, and then help you break those major goals down into concrete steps that can take you from where you are, to where you truly want to be. This is strategic selling that uses sales today as a lever into even greater sales tomorrow. ‘These tools enable you to achieve the future you really want,’ says Richard. ‘You'll have to work hard to get there, but it will be more than worth it.’

The workshop is comprised of three parts: an overview of the future challenges and opportunities you and your clients will face; the presentation and exploration of The Desired Future, and Backcasting planning tools, and an electronic handbook that you can take back to your organization to help you put these tools into practice. ‘These tools work in conjunction with your existing sales efforts, but can change your business and your life,’ says Richard. ‘All you have to do is use them.’

Car Retailing 2.0: The Future of Marketing in the Retail Automotive Industry

For many car dealers, marketing consists of traditional media, such as newspaper ads, plus some push-marketing techniques like fax and email. But these are, at best, today’s media, and at worst, dying horses that have no chance of reaching tomorrow's consumers. Young buyers, many of whom will soon be entering into the family formation stage of their lifecycles, don’t use most of these media, and often consider even email to be out-of-date and out-of-touch with their reality. And almost all active consumers routinely use Google to find consumer reviews of cars and dealerships, which can negate a carefully orchestrated advertising campaign. Dealers who intend to survive into the 2010's and beyond need to be looking at so-called Web 2.0 media – things like Facebook and Twitter, which truly represent a new form of 'word of mouth' advertising.

In this presentation, Richard Worzel, one of today's leading futurists, provides an overview of the future of car retailing, including:
  • The prospects for traditional media – where they can be useful, and where they are going;

  • The interests and attitudes of consumers of all ages – how their thinking differs, how to apply the 'Platinum Rule' of sales in approaching them;

  • The Web 2.0 media emerging, how to use it, and how NOT to use it; and

  • Why some technologies make it, and some – like satellite radio – don’t, and how to tell the difference.
You’ll walk away with a new appreciation of what's possible, and what to do next to carry you into the very different future of auto retailing.

The New Attitudes for Selling Success

Technology and globalization are shifting power from suppliers to decision-makers at both the consumer level, and in business-to-business transactions. This means that the selling propositions and attitudes of yesterday won't cut it in the markets of today, and will lead to disaster in the markets of the future. Futurist and strategic planner Richard Worzel will help you survey the changes we are experiencing right now with an eye towards closing sales today while positioning yourself for future success. Along the way, he'll talk about the power of clientship, the need to earn the first right of refusal on your clients' business, and how to use informed intuition to plan for both today's successes and tomorrow's needs. This up-beat and enjoyable presentation will help you change Monday morning behavior, and put practical, use-it-now techniques in your sales arsenal that will help you fashion the new attitudes that will take you to new altitudes in sales.

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